Hans Wilsdorf, a business man and technician from Germany, founded Rolex in London in 1908, where he had moved three years prior to set up his own business. During the Second World War he relocated to Switzerland. Today, Rolex stands for the most famous watch brand in the world and remains a global symbol of wealth and status for the modern man, particularly for the high price a purchaser needs to pay for these exclusive watches. Rolex watches are known for their high quality, exclusivity and durability, and for being waterproof.